Paris Hilton has opened a new handbag store in a Manila mall.

Hundreds of star-struck fans, local celebrities and journalists jostled to see her Thursday, cameras ready. Wild cheers erupted when Hilton told the crowd "I love you" in the local Tagalog language. She said she'll miss Manila and plans to be back soon to open a resort hotel.

She signed bags bought from the Paris Hilton Handbags and Accessories store and posed for pictures with fans before rushing to catch a flight to Los Angeles.

A male fan who brought a portrait he made of Hilton got a kiss, much to his thrill.