Exclusive: Jessica Simpson Designing a Line of Watches With Pascal Mouawad

She's designed everything from bikinis to fragrances to shoes - and now Pop Tarts can exclusively reveal that Jessica Simpson is ready to embark upon her next entrepreneurial venture: fashion watches.

Simpson recently struck an exclusive licensing agreement with world-renowned celebrity jeweler Pascal Mouawad (who has previously collaborated with the likes of Nicole Richie and Jermaine Dupri) to design, develop, produce and distribute a line of fashion watches for her ever-expanding lifestyle brand, the Jessica Simpson Collection.

"Creating and inspiring the collection is very near to my heart - my mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable," Simpson told us. "And collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension."

The license marks the 21st product category for Simpson's brand.

"Jessica is a business woman with great vision and the Camuto Group (the master licensee for the Jessica Simpson Collection) has done a phenomenal job in building the brand across multiple categories," Mouawad said.  "With Jessica's good taste, flair for fashionable trends and iconic image, it was a natural fit for us to collaborate on a collection of fashion watches."

The debut collection will include 35 designs, retailing from $60-$250, that speak to Jessica's personal style, varying from classic leather and menswear styles to fashion forward jewelry-inspired looks.  The collection is slated to launch Fall 2010 at upper tier department stores, specialty stores and select online stores, including JessicaSimpson.com.

And it turns out that the "Blonde Ambition" star really does draw her inspiration from another blonde beauty.

"I love Brigitte Bardot; her style was classic, chic and so effortless.  I try to bring that to what I wear and to my collection," Simpson said. "Easy looks you can wear over and over, and accessories that pop!"

But it turns out designing isn't Simpson's only superior skill.

"You might be surprised to know that I bake a fabulous red velvet cake," she said when we asked about her hidden talents.