It's Simon Cowell's world and we just live in it.
But the real surprise on Forbes magazine's list of the richest men in prime-time television is who's ranked No. 2 -- "Apprentice" host Donald Trump.
The master builder is raking in $50 million-a-year from TV, according to the magazine.
How could that be?
Easy. Trump owns "Apprentice" -- he's the only one on the list who owns his show -- with reality producer Mark Burnett.
That means he and Burnett split the millions the show makes each season on product placement ads.