This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
In his latest townhall Q&A session, the Facebook CEO fielded questions from Arnold Schwarzenegger, Richard Branson, Steven Hawking, Shakira and Arianna Huffington.
Public Q&A sessions at Facebook's Menlo Park headquarters have become a regular part of company life since CEO Mark Zuckerberg led the first one in November 2014.
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Want to know how to mute annoying Facebook notifications, see every Google search you’ve made, and save money on printer ink? Then read this column.
How to use Facebook's Activity Log to avoid social media embarrassment.
Moments aims to let people share pictures privately with their friends on Facebook.
Kim Komando answers your questions on how to stop a friend from posting embarrassing photos to your Facebook, how to find good movies on Netflix, ways to avoid car rental mistakes, and much more.