Steve Jobs discussed building an Apple car in 2008



Steve Jobs thought about making a lot of things. One of them was an Apple car.

Tony Fadell, a former Apple senior vice president, confirmed to Bloomberg that he “had a couple of walks” with Jobs to discuss the idea.

According to Fadell, they asked each other "if we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?"

They never came up with the answers. The iPhone had launched a year earlier and was the focus of the company’s efforts at the time, which was right when the U.S. auto industry was entering its historic collapse. So Jobs nixed any plans to move forward with an iCar project.

Things have changed in the years since. The tech giant is now known to have initiated something called Project Titan, which sources say is aimed at putting an Apple car into production by 2020.

As for Fadell, today he runs Alphabet’s Nest Labs, which designs home appliances not far from where the company’s Google Cars are in development.