What do you do during commercials?

Grab a snack? Talk with your friends? Check your phone for notifications?

With the seemingly ever-decreasing creativity and popularity of TV commercials, it’s often the undesired approach to sit through three minutes of people trying to sell you stuff while you wait for your show to come back on. However, every now and again, a gem does appear.

In this case, Honda has created another stunner - showcasing the company’s “six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations.”

The commercial is called “Paper” and is definitely worth a watch, or two, or more.

Honda is no stranger to producing fantastic commercials, with its 2003 commercial “Cog” being one of the most memorable car commercials of all time.

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