Ram is ready to have some rebellious fun.
Coming off of its best sales year ever, the truck brand is adding a new Rebel off-road model to its light duty pickup lineup.
The 1500-based truck gets a new blacked out grille with the Ram name front and center and a tailgate to match, off-road bumpers with a wraparound powder-coated skidplate, twin-snorkel-style aluminum Mopar hood, a 1.0-inch lift for it's standard air suspension, unique Bilstein shocks, and 33-inch tire package.
Ram President and CEO Bob Hegbloom says the look is "bold, aggressive" and meant to appeal to people who live their lives that way.
Available only as a Crew Cab model, the Rebel is offered with a choice of 305 hp 3.6-liter V6 and 395 hp 5.7-liter HEMI V8 engines. Inside, the Rebel features red and grey accents and stitching, along with fabric seats emblazoned with the same tire tread pattern found on the Toyo Open Country A/T tires the truck rides on.
Pricing has not yet been announced, but the Rebel is being pitched as a more affordable alternative to the Ram Power Wagon heavy duty pickup, which has a starting price of $50,340.
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Gary Gastelu is FoxNews.com's Automotive Editor.