When Americans turn to navigation devices to search for services when on the road, they tend toward what's familiar: McDonalds when getting a fast-food bite; Holiday Inn when looking for a room; and Walmart when needing other items.
That's one of the possible points to take home from TeleNav's latest roundup of search data. The company is one of the world's largest wireless location-based service providers, with over 17 million subscribers, and collected the latest results anonymously from users in September 2010.
Among chains, McDonald's trumps Subway, Taco Bell, KFC, or Burger King by a long shot among those searching for fast food. Holiday Inn was also by a wide margin the most-searched among hotel chains, followed by Marriott, Hampton, Motel 6, and Hilton. Among big-box stores, Walmart easily takes the cake, and when nav users were looking for a coffee Starbucks easily beat Dunkin' Donuts. Among do-it-yourselfers, Home Depot is by far the most popular search.
The data pertains mainly to smartphone-based nav systems, but TeleNav says that 84 percent of its nav searches are made while in the car.
The company--already used in Ford products with SYNC--is setting up a location-relevant 'mobile ad platform' that could bring on-the-spot discounts to those who search and then decide to drive to a sponsored restaurant, store, or point of interest.