Published March 20, 2009
Unfortunately, Brand Republican is guilty of the same thing.
Bobby Jindal's shaky response to President Obama's speech a few weeks ago is just the tip of the branding iceberg. Next we saw Michael Steele's confused and confusing pronouncements on hot-button, traditionally core conservative issues like abortion.
Published March 13, 2009
Folks, first some history. In the early eighties, one of Jimmy Carter's bright young political advisers, Pat Caddell, landed the plum marketing gig of guiding Coca Cola into the future--and he almost ran that venerable brand into the ground
I'm talking about the "New Coke" debacle.
Published February 20, 2009
Too much pride in oneself or in any accomplishment inevitably leads to a fall and there's an even bigger fall coming if you are proud for all the wrong reasons -- especially when those reasons include mistakenly thinking that someone else's accomplishments are your own.
Published February 12, 2009
Folks, last week I talked about the three distinct brands in Washington: Democrats, Republicans and Brand Obama.
[caption id="attachment_7156" align="aligncenter" width="300" caption="President Barack Obama speaks during a visit to a construction site of the Fairfax County Parkway connector in Springfield, Va.
Published February 06, 2009
Folks, there are now three distinct brands in Washington: Democrat, Republican and Brand Obama.
Here's what this means and why it matters.
Let's start with Brand Obama. The single most important aspect of this brand is that it is characterized by a popular mandate for change.