Published April 27, 2010
Like it or not, the Tea Party movement needs discipline and a marketing strategy if it wants to survive.
Published April 01, 2010
With the passage of health care, President Obama has tarnished his own game-changing brand that he presented as Candidate Obama.
Published March 30, 2010
Successful brands have clear cut visions of the future that are positive, not negative. Whatever they do, John Boehner’s “Hell No, You Can’t” must be replaced by “Yes, We Can.” If it isn’t, the Republicans will be in the wilderness for a very long time.
Published March 26, 2010
You might not think that there is a connection between the landmark legislation that made it illegal for any person to “manufacture, sell, barter, transport, import, export, deliver, or furnish any intoxicating liquor” and a brand-new law that is supposedly intent on providing every person with health care. But you'd be wrong.
Published February 16, 2010
Every time Dick Cheney takes a strong policy position this has the effect of anchoring the Republican party to the previous, negatively-impaired, administration.
Published February 12, 2010
The most important point to keep in mind is that like Christmas, Valentine’s Day is a gift-giving time.
Published February 05, 2010
Here's how Toyota should handle the contamination from the bad publicity after a worldwide recall of some of its cars.
Published February 04, 2010
The GOP will have a tough time in November if it doesn't develop a clear, positive vision. And it needs to do it fast!
Published January 27, 2010
Tonight, Obama is on the podium again for his State of the Union address. Can he turn his brand around? Will the man that the majority voted for finally show up?
Published January 08, 2010
We are the people of Bunker Hill, not bunkers. Terrorism fails if the target does not succumb to fear.