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Published January 06, 2011
The international coffee powerhouse has just served up a worse-than- decaffeinated branding strategy by choosing to eliminate its entire name from its logo.
Published December 30, 2010
What do Sarah Palin and General Motors have in common?
Published December 21, 2010
I’m not calling for Santa to develop an eating disorder or to start working on a six-pack, but, yes, Virginia, Santa needs tough love and he needs it now.
Published November 23, 2010
TSA needs to aggressively market one message and do it well: “We’re Here To Keep You Safe. We Are Ahead of The Curve, Not Behind It.”
Published November 09, 2010
Imagine this scenario: In early 2012, President Obama realizes that he can’t possibly win the presidency again. Enter Hillary Clinton. She is every female baby boomer’s ideal candidate, but is she America’s? And her Republican opponent? Sarah Palin.
Published November 04, 2010
There’s simply no mandate for Tea Party concerns and beliefs.
Published October 22, 2010
Political branding is more than a name. But if you understand it you'll be able to can predict where things are going next.
Published October 14, 2010
The Facebook founder is a perfect example of a why a quick public relations move might not help your personal reputation in the long run.
Published September 24, 2010
The Corn Refiners Association decision to change corn syrup's name to "corn sugar" is simply marketing at its worst.
Published September 07, 2010
Is our current president the political equivalent of the Hula Hoop?
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