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John Tantillo Archive

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  • Republicans lost because they forgot marketing

    Published November 16, 2012

    President Obama was the better marketer and if the Republican party wants to have a chance of resetting the electoral map they need to respect marketing.

  • My first car and the lesson it taught me

    Published July 13, 2012

    How could I ever forget my first car?

  • Microsoft's 'Surface' -- a really bad name for a really good product

    Published June 22, 2012

    Apple can be counted on to surprise, inspire and delight; Microsoft can be counted on to trip over its own feet when it comes to marketing. And they’ve done it again with Surface. 

  • Why Penn State Needs to Change Its Name...Now!

    Published December 20, 2011

    A name change for Penn State would mark the beginning of a new era in the school’s history – an era in which the school commits to a new way of doing business that will prevent the kinds of wrongs that have occurred from happening again.

  • The Secret to Jobs' Success -- 'Live Every Day As If It Were Your Last'

    Published October 05, 2011

    The word genius will be thrown around a lot about Steve Jobs, but that word genius misses the point. Many people have genius, but few geniuses have the kind of flexibility, endurance and ability to admit wrong turns, face them and correct them.

  • Why A&F's Silly 'Jersey Shore' Stunt Hurts Us All

    Published August 23, 2011

    Clothing company A&F is guilty of a foolish guerilla marketing move. The company has asked Jersey Shore's "The Situation" not to wear its clothes. Corporations really are people. And like people they can behave either very well or very badly.

  • Will Katie Couric Ever Be Oprah?

    Published June 07, 2011

    ABC has hired Katie Couric to host a new daytime talk show. But Couric is in a very difficult position. Other television news stars have straddled different time slots successfully, but Couric is not like them.

  • The Royal Wedding May Have Just Saved the British Monarchy

    Published April 30, 2011

    It is almost impossible to quantify the value of this several-hour long infomercial for Britain and the royal family. 

  • The Royal Family’s Biggest Secret

    Published April 22, 2011

    It’s 2011 and we’re still talking about the British royal family, about Prince William, Kate Middleton, his wife-to-be and the Queen and Prince Phillip.How is it that a family that should be an anachronism in the modern world has managed to keep going strong?

  • Why MTV Decided to Stand By "Skins"

    Published January 28, 2011

    Despite all the controversy over their new show "Skins," MTV is simply doing what MTV does best –and their viewers want their MTV.