Published November 16, 2012
President Obama was the better marketer and if the Republican party wants to have a chance of resetting the electoral map they need to respect marketing.
Published July 13, 2012
How could I ever forget my first car?
Published June 22, 2012
Apple can be counted on to surprise, inspire and delight; Microsoft can be counted on to trip over its own feet when it comes to marketing. And they’ve done it again with Surface.
Published December 20, 2011
A name change for Penn State would mark the beginning of a new era in the school’s history – an era in which the school commits to a new way of doing business that will prevent the kinds of wrongs that have occurred from happening again.
Published October 05, 2011
The word genius will be thrown around a lot about Steve Jobs, but that word genius misses the point. Many people have genius, but few geniuses have the kind of flexibility, endurance and ability to admit wrong turns, face them and correct them.
Published August 23, 2011
Clothing company A&F is guilty of a foolish guerilla marketing move. The company has asked Jersey Shore's "The Situation" not to wear its clothes. Corporations really are people. And like people they can behave either very well or very badly.
Published June 07, 2011
ABC has hired Katie Couric to host a new daytime talk show. But Couric is in a very difficult position. Other television news stars have straddled different time slots successfully, but Couric is not like them.
Published April 30, 2011
It is almost impossible to quantify the value of this several-hour long infomercial for Britain and the royal family.
Published April 22, 2011
It’s 2011 and we’re still talking about the British royal family, about Prince William, Kate Middleton, his wife-to-be and the Queen and Prince Phillip.How is it that a family that should be an anachronism in the modern world has managed to keep going strong?
Published January 28, 2011
Despite all the controversy over their new show "Skins," MTV is simply doing what MTV does best –and their viewers want their MTV.