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Fraser Seitel Archive

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  • Give Spirit Airlines an 'F' in Public Relations 101

    Published May 01, 2012

    While Spirit Airline's lawyers appear to be worried about setting a bad precedent, Spirit’s CEO ought to be more concerned about its reputation; that is, the rapidly-deteriorating image of his airline, as it continues to endure a national bashing for its heartlessness.

  • Steve Jobs' Schizophrenic Approach to the Practice of Public Relations

    Published October 07, 2011

    Yes, Apple's Steve Jobs really was a visionary, marketing genius, and the greatest business leader of our time. In one specific area of business performance, however, Jobs' record was much more inconsistent, debateable and even schizophrenic: the practice of public relations.

  • Public Relations Advice for Rep. Anthony Weiner -- It's Sex Addiction Rehab for You

    Published June 07, 2011

    Rep. Anthony Weiner was tearful at this press conference Monday revealing  that he had conducted "inappropriate" and sometimes explicit exchanges with six women he met online over the past three years. Here's what he should do now.

  • Democrats Stumble From One Big Defeat to Another

    Published November 18, 2010

    Through arrogance, hubris and world class public relations tone-deafness, the Democrats have managed, in less than three weeks, to convert defeat into even bigger defeat.

  • 4 Reasons Why You Shouldn't Do It, Nancy

    Published November 10, 2010

    From a public relations standpoint here are the reasons why Nancy Pelosi will hurt herself and her party by remaining as minority leader.

  • NPR = Negative Public Relations

    Published October 22, 2010

    NPR President and CEO Vivian Schiller's handling of Le Affair Juan is a textbook lesson in how not to conduct effective public relations in time of turmoil.

  • LeBron James -- Public Relations Genius

    Published July 08, 2010

    LeBron James, despite his young age and huge fortune, has always been a “good guy.” The impact of his announcement tonight on the league, the sport, the cities, and even James himself is all good.

  • Was McChrystal Suicidal or Just Stupid?

    Published June 23, 2010

    The real question surrounding Gen. Stanley McChrystal’s Obama administration-dissing interview with Rolling Stone is was why on earth did he do it in the first place?

  • The Crisis Hall of Shame Welcomes Obama and BP

    Published June 17, 2010

    For a disappointing president and a disgraced company, it's all too little, too late when it comes to restoring confidence after the spill in the Gulf.

  • Now It's Rielle's Turn for a Tell-All Tale

    Published March 15, 2010

    Whether you consider John Edwards' former mistress Rielle Hunter a poor, love-struck striver, smitten by what she describes as a “force field” of Edwardsian magnetism, or just a plain, old-fashioned home wrecker, you’ve got to give her credit for one thing – disclosure.